Grow Your Business with Smarter Digital Marketing

The modern homebuyer’s journey starts online—and if you’re not showing up where they’re searching, you’re losing business to competitors. 97% of homebuyers begin their search online, and 81% research lenders before making contact. If your digital presence isn’t optimized, you’re missing out on potential clients.

At JSG Marketing, we help loan officers, mortgage lenders, and real estate professionals attract, engage, and convert leads through strategic digital marketing.

Exclusive tools and services

  • 88% of buyers trust online reviews, and mortgage lenders with at least five positive reviews generate 3x more leads. We ensure your reputation builds trust and credibility.

  • 46% of all Google searches are for local businesses, and lenders with optimized profiles generate 2x more inquiries. We help you rank higher in search results and attract quality leads.

  • 79% of real estate professionals use Facebook for business, and social media drives 60% of homebuyer decisions. We create and manage content that keeps you top-of-mind.

  • 76% of borrowers expect an easy online application process, and fast websites convert 20% more mortgage leads. We build and optimize high-converting websites that make the process seamless.

  • 44% of homebuyers prefer texting, and AI chatbots increase lead conversion by 40%. We implement smart automation to keep prospects engaged.

Why Choose JSG Marketing?

  • We specialize in digital marketing for loan officers & real estate professionals, helping you generate high-quality leads and close more deals.

  • Every campaign is backed by research and analytics to maximize your ROI.

  • From social media and SEO to paid ads and automation, we handle everything so you can focus on your clients.

  • You stay with us because you see results, not because you're locked in.

By the numbers: Why care about the homebuyer journey?

    • 97% of homebuyers use the internet to search for homes. (National Association of Realtors – NAR)

    • 81% of people research online before contacting a mortgage lender. (Zillow Consumer Housing Trends Report)

    • 52% of homebuyers find their home online before even reaching out to an agent. (NAR)

    • 72% of mortgage borrowers research lenders online before applying. (Mortgage Bankers Association – MBA)

    • 75% of homebuyers will only consider working with an agent or lender who has a strong online presence. (RealTrends)

    • 60% of homebuyers Google their real estate agent or lender before contacting them. (NAR)

    • Mortgage lenders with at least five positive reviews generate 3x more leads than those without. (Zillow)

    • 88% of homebuyers say online reviews influence their choice of an agent or lender. (BrightLocal)

    • Facebook is the #1 platform for real estate marketing, with 79% of agents using it for business. (NAR)

    • 76% of mortgage borrowers expect a lender’s website to have an easy online application process. (Ellie Mae)

    • Websites with fast load times can see a 20% boost in mortgage lead conversions. (Google)

    • 44% of homebuyers prefer to communicate via text message, making SMS marketing a high-impact channel. (NAR)

    • Mortgage lenders using AI chatbots on their websites convert 40% more leads than those who don’t. (HubSpot)

    • 46% of all Google searches are for local businesses—meaning lenders who rank well locally get more leads. (Google)

    • 67% of homebuyers use a mobile device to search for mortgage lenders. (NAR)

    • Loan officers with Google My Business profiles generate 2x more calls and inquiries. (Google)

our pricing