📈 Core Marketing & Strategy

  • ROI – Return on Investment (how much you get back for what you spend)

  • ROAS – Return on Ad Spend (specific to paid advertising)

  • KPI – Key Performance Indicator (your measurable success goals)

  • CTA – Call to Action (the “next step” you want a user to take)

  • USP – Unique Selling Proposition (what sets you apart)

  • ICP – Ideal Customer Profile (your perfect-fit customer)

  • LTV / CLV – Lifetime Value / Customer Lifetime Value (how much a customer is worth over time)

  • CAC – Customer Acquisition Cost (how much it costs to get a new customer)

📣 Digital Marketing & Content

  • SEO – Search Engine Optimization (getting found on Google)

  • SEM – Search Engine Marketing (paid search ads)

  • PPC – Pay Per Click (online ad model)

  • CPC / CPM / CPL / CPA – Cost Per Click / Cost Per Mille (1,000 impressions) / Cost Per Lead / Cost Per Acquisition

  • CTR – Click-Through Rate (% of people who click)

  • CVR – Conversion Rate (% of people who complete a desired action)

  • CRM – Customer Relationship Management (software or system to manage leads & customers)

  • CMS – Content Management System (like Squarespace or WordPress)

📱 Social Media & Engagement

  • UGC – User-Generated Content (content made by customers)

  • KOL / Influencer – Key Opinion Leader (another word for influencer)

  • SMO – Social Media Optimization (improving reach and engagement)

  • SOV – Share of Voice (your presence vs. competitors)

  • AOV – Average Order Value (e-commerce metric)

🧠 Funnel & Campaign Terms

  • TOFU / MOFU / BOFU – Top / Middle / Bottom of Funnel (stages of the customer journey)

  • ABM – Account-Based Marketing (targeting specific companies)

  • MQL / SQL – Marketing Qualified Lead / Sales Qualified Lead

  • NPS – Net Promoter Score (measures customer satisfaction & loyalty)

  • CLM – Customer Lifecycle Management (full customer journey strategy)

🧪 Testing & Optimization

  • A/B Testing – Testing two versions of something to see which performs better

  • CRO – Conversion Rate Optimization (improving the % of people who convert)

  • MV Testing / MVT – Multivariate Testing (testing more than one element at once)