The Modern Customer Journey

Customers travel through a series of steps—whether they know it or not—before they make a purchase at a local business. This is known as the consumer journey. For customers, the journey they undergo is not something they often think about, as they are just looking for an outlet to fulfill their buying needs. For local businesses, the customer journey model is the difference between a sale and a consumer buying products/services from a local competitor

Avoid Marketing for the COMPETITION

One customer’s experience can influence countless others. When a potential buyer checks reviews, they’re likely close to making a purchase. But a few negative reviews can break their trust, causing them to abandon Business A and choose Business B instead. This is what we call marketing for your competition.

Even worse, they’re ready to buy but get frustrated by a clunky website, complicated form, or poor user experience—so they ditch Business A and go with Business B instead.

Solution: presence at every step in the customer journey.

To stay connected throughout the customer journey, a local business needs a strong presence across multiple marketing channels. At JSG Marketing, we call this the local marketing stack—the core elements that fuel online success. Our digital marketing packages provide a powerful mix of tools and strategies designed to boost visibility, drive engagement, and keep you ahead of the competition—all at an affordable price.

Why should I care about the customer journey?

Customer Journey & Online Behavior

  • 81% of consumers research online before making a purchase. (GE Capital Retail Bank)

  • 88% of consumers trust online reviews as much as personal recommendations. (BrightLocal)

  • 76% of people who search for something nearby on their smartphone visit a business within a day. (Google)

  • 46% of all Google searches are looking for local information. (Google)

  • 70% of consumers say the ability to shop in a convenient location is a key factor in their decision-making. (Google)

Importance of Digital Marketing

  • Businesses with strong online presence grow 2.8x faster than those without. (Google)

  • 75% of users never scroll past the first page of search results. (HubSpot)

  • 50% of mobile users are more likely to visit a store after seeing a mobile search ad. (Google)

  • Email marketing has an average ROI of $42 for every $1 spent. (DMA)

  • Social media influences 71% of consumer buying decisions. (HubSpot)

Website & User Experience

  • 53% of mobile users leave a site if it takes longer than 3 seconds to load. (Google)

  • 88% of users won’t return to a website after a bad experience. (Sweor)

  • Mobile-friendly websites lead to 67% more conversions. (Google)